Undergraduate Courses \ LM113 B.Sc. in Digital Media Design


The BSc in Digital Media Design course develops the technical and analytical skills needed to be successful media practitioners in both the Irish and global media industries. The emphasis is on the principles and application of digital media practice. The programme is inter-disciplinary because of the convergence of previously distinct areas such as media and entertainment, software and multimedia, interaction design, and electronic hardware and telecommunications. Course delivery includes the use of both small group and individual tuition to develop analytical and creative skills; as well as class and laboratory based tutorial learning and seminars. This course addresses an emerging area of great importance to Irish business.

The aim of the programme in Digital Media Design is to equip you with degree level competence in new media technologies. On graduation, you will be capable of making a significant contribution to the continuing development and growth of the Digital Media industry in Ireland.
The specific objectives of the programmes are:
(i) To provide you with expertise in the use of a variety of audio and video digital media.
(ii) To provide you with an understanding of the human and social issues underlying the use of digital media.
(iii) To provide an introduction to the design disciplines relevant for digital media design.
(iv) To foster the expertise needed to acquire and use knowledge and skills needed for you to take an active role in the diverse field of digital media.
(v) To support you in developing your knowledge and skills to allow for a critical and independent approach to problem solving.

The course is related to the BSc in Music, Media & Performance Technology. Both courses offer somewhat different perspectives on digital media, while sharing a number of modules. The BSc in Digital Media Design is focussed on the technical principles and theory of digital media as well as their social and design aspects.

Programme of Study

The degree comprises complementary threads of study and learning;
* The technical and mathematical basis of electronic media.
* The principles and practice of digital media including audio and video.
* The psychological and sociological context and understanding of Media
* Research methods and analysis
* Creative Design Techniques
There will also be the opportunity for student led development of projects in directed study.

Students will be placed in paid employment for an eight month period in a sector related to their programme. The applied nature of this work placement complements the academic dimension of this course.

Students undertake a substantial individual project in their final year, which integrates and applies their previous learning and deepens their knowledge of some particular application or research area relevant to this course.

Programme Outcomes

On successful completion of this course, students will have the skills, knowledge and ability to:
1. Recognise interactional qualities of digital media to suit a variety of human activities and support information delivery.
2. Identify appropriate digital media design strategies in different contexts.
3. Combine technological competence with creative endeavour and an understanding of audiences in the digital media industry.
4. Show competence in using design methodologies and professional tools for digital media design.
5. Participate actively in collaborative digital media design teams.
6. Demonstrate expertise in media design technologies.
7. Hold an active role in the diverse field of digital media.
8. Combine technical and design expertise to problem solving within their chosen career.
9. Assess possible alternative media design strategies to suit specific contexts from the point of view of technology, creative value and understanding of use.

Entrance Requirements

Applicants are required to hold at the time of enrolment the established Leaving Certificate (or an approved equivalent) with at least Grade C3 in two higher level subjects and grade D3 in four ordinary or higher level subjects (including Mathematics; Irish or another language; and English). In addition, applicants are required to hold at least a grade B3 in the Leaving Certificate Ordinary Level Mathematics, or approved equivalent.

Mature students (in general 23 years of age on the 1st of January of the year of registration) are most welcome to apply for entry to the B.Sc. in Digital Media Design programme at the University of Limerick. Each mature student applicant is considered on an individual basis. Academic qualifications, work experience, motivation and overall potential for this programme of study are evaluated usually by means of an interview. Further details are available from the Mature Student Office. Mature students must apply directly to the Admissions Office rather than through the Central Applications Office (CAO).

Career Opportunities

Graduates from our course will be equipped to create and develop interactive multimedia projects. They will have acquired a sophisticated understanding of the aesthetic and technical issues involved. The unique feature of this course is that it focuses on training a new type of interdisciplinary graduate who combines technological competence with design expertise and an understanding of human and social activity. There is an increasing need for graduates with the ability to cross social and technical boundaries, in order to exploit the opportunities offered by computer technology in a range of industries and services such as recording, general media, broadcasting and education.

Specific careers:
* Interaction Designer
* Web Designer
* Radio and Television Broadcasting
* Sound and Audio Engineer
* Video Engineer
* Human Computer Interaction Specialist
* Video Editing, Direction and Production
* Multimedia Project Coordinator
* Media, Music, Audio and Video Research
* Usability Specialist
* Multimedia Artist
* Multimedia Developer
* Design Consultant
* User Interface Designer Interaction Design Researcher


Course Director: Dr. Gabriela Avram
Email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Telephone: +353-(0)61-202782

Course Structure

Click here to view Course Structure

Year 1 | Semester 1

Year 2 | Semester 1

Year 3 | Semester 1


1 Elective(s) to be chosenYear 4 | Semester 1

Year 1 | Semester 2

Year 2 | Semester 2


Year 3 | Semester 2

1 Elective(s) to be chosenYear 4 | Semester 2